Join Us for an Exclusive Collaboration at noa, a café
This June, we're bringing something truly special to the heart of New York. Join us for a one-of-a-kind collaboration with noa, a café, where design, creativity, and community come together in an exclusive capsule collection. It's not just about the products — it's about the experience, the vibe, and the people. So, come sip, snack, and shop with us as we celebrate the launch of this limited-edition collection that’s brewed to perfection, just like your favorite coffee.
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From Pastry to Print: Inside the noa, a café x JŪN Collaboration
June 28th — we’ll be dropping this exclusive collaboration at noa, a café, from 11 AM to 4:30 PM. The event will run while supplies last:
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50 Limited Edition JŪN x Noa Collab Tees — Free drink with every purchase of a tee!
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FREE Collab Socks — Free socks with every coffee purchase (300 available).
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FREE Collab Hat — Free hat with every pastry purchase (300 available).
FIRST 50 CUSTOMERS will score an Extra Hat and Crew Socks from JŪN — our little thank-you for being among the first to celebrate this special collab.
THE SPACE:
Tucked inside the HGU New York Hotel on 32nd Street, noa, a café is where locals and travelers alike come to pause. It’s cozy and retro, stylish but warm — a space that feels like a living room curated with intention. From the gallery wall of framed nostalgia to the soft glow over the espresso machine, every detail invites you to stay a little longer.
Noa isn’t just a café — it’s a labor of love from Nicki, the founder and heart behind the brand. With a deep passion for baking, Nicki personally crafts many of the pastries served daily, believing that the perfect pastry paired with quality coffee can transform an ordinary moment into something memorable.
Her vision for noa was simple: create a warm, inviting space where people can slow down, connect, and savor life’s small pleasures. Every detail in the café — from the baked goods to the cozy atmosphere — reflects Nicki’s dedication to comfort, community, and creativity.
Noa is more than just a coffee spot; it’s a reflection of Nicki’s desire to share warmth, inspire connections, and offer a welcoming place for everyone to feel at home.
THE MENU:
But it’s not just the space that pulls you in — it’s the pastries. Think crookies (croissant-cookie hybrids that went viral for a reason), creative twists on traditional semla, and cinnamon rolls that feel more like edible sculpture. It’s comfort food with a wink — classic, but never boring.
THE COLLAB:
Our collaboration is built around the essence of noa — warm, unexpected, and design-forward. The collection features:
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A limited-edition T-shirt with a graphic print selected by Nicki, finished with JŪN’s signature neck embroidery
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The iconic green noa x JŪN hat, featuring noa’s signature green color and embroidered with the noa logo, produced by JŪN
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noa x JŪN crew socks
Each piece speaks to the style and spirit of both brands — clean, thoughtful, and rooted in storytelling.
THE ART GRAPHIC:
The graphic on the back of the T-shirt features a photo personally chosen by Nicki, the creative director behind noa, a café. The photo was taken during a quiet afternoon when Nicki’s friend spotted her sitting outside the café with her furry companion, enjoying a peaceful moment in New York City. Nicki loved the candidness of the scene — how it captured the simple, genuine warmth that defines noa. She thought it would be perfect to have an artist trace and sketch this image, turning it into a meaningful graphic for the back of the tee. For her, this design embodies the spirit of connection, comfort, and the everyday beauty found at noa.
LIMITED EDITION:
We have just 50 limited-edition tees, 300 pairs of socks, and 300 hats. When they’re gone, they’re gone. So make sure to arrive early and secure your exclusive piece from the collab. Trust us — you won't want to miss it.
We'll see you at noa, a café — the coffee's brewing, and we can’t wait to share this moment with you!