our meaning.
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JŪN (君) is more than just a name for our clothing brand — it embodies values deeply rooted in tradition and personal meaning. In Chinese culture, the word 君 symbolizes nobility, virtue, and honor, reflecting the ideals of integrity and moral character. As a brand, we therefore strive to embody these timeless values in everything we do, create, and design.
For the brands' founders, the word JŪN (君) also holds a special connection to family: it is the shared middle character in our Chinese names, given to everyone in our generation of the family by our grandparents. So, JŪN — the brand — serves as a tangible reminder of the bond we share, and the principles of honor and duty our family has instilled in us.
With JŪN, we aim to weave these cultural ideals into every piece we create, offering clothing that carries both personal meaning and universal values.
OUR MISSION & ETHOS.
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Mission.
At JŪN, we believe fashion is a powerful medium for storytelling.
By weaving the narratives of urban life and artistic vision into every design, our goal is for our clothing to serve as expressions of identity, culture, and diversity. Designed, crafted, and produced with care in NYC, JŪN creates high-quality streetwear that aims to transcend mere fabric into wearable art.
Guided by our slogan, "One vision. Infinite stories." we strive to create pieces that speak to each individual. We aim to enable our wearers to express their own narratives through our designs, all the while still sharing the sense of honor, identity, and creativity.
Ethos.
Our ethos is grounded in a commitment to artistic expression, individuality, and precision.
Collaborating closely with talented artists — from their sketchpads to our fabrics — we aim to fuse imagination with clothing. Every piece is treated like a canvas, reflecting our dedication to creativity, quality, and detail.
This is JŪN: where style meets art, and every stitch tells a story.
our FOUNDERS.
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JŪN was founded in 2023 by brother-sister duo, Timothy and Tiana, driven by our shared passion for streetwear and creative expression.
Prior to this, we spent years working side-by-side to help traditional artists bring their work into the web3 space. We realized how much we truly loved supporting artists and helping them reach new audiences.
We started noticing a gap in the streetwear market for premium, ethically made, and NYC-produced clothing. So shortly after that, we decided to create JŪN. Focused on fine fabrics and creativity, we design quality pieces that combine craftsmanship with artistic vision.
The name JŪN (君) embodies our core values of honor and creativity, drawing from our shared family legacy and a deeper sense of purpose. For us, JŪN isn’t just about clothes — it’s about making statements through art and style.